What is the LEAD MAGNET
The term “customer or sales magnet” is an inaccurate translation of “lead magnet,” which is simply about developing a tool or unique content that interests your target customers and creates enough value for them to enter your website to obtain it, and to provide their information so you can target them later.
A lead magnet is considered one of the most successful marketing tools because it can be developed at a reasonable cost, or sometimes very little cost, and does not require paid promotion as it can spread for free through users and influencers as it is a useful and free tool.
It can be developed in more than one form, such as by writing an eBook or a comprehensive guide about something that interests your target audience and uploading it to your site for customers to download for free after entering their data.
Or it can be a software tool that helps customers in the same field you serve, and it is not necessary for the tool to be complex and expensive. In the article, I will mention some successful examples of customer magnets.
Practical examples of LEAD MAGNET sales magnets:
KBC BANK Market Gap:
KBC Bank has built a simple tool on its site where locals can suggest ideas for projects their city needs, then local investors can enter the site and explore the ideas and projects that residents need.
Chain of sports clubs:
An American chain of sports clubs has developed a very simple tool, a calculator where you enter your physical data such as height, age, and gender, and the calculator tells you the ideal healthy weight for you.
ANA from Hsoub tool:
The Hsoub platform specializes in remote work and freelance and owns the most famous Arabic freelance work sites (Khamsat and Mostaql). The platform has developed a free tool for remote workers and freelancers to help them manage their projects and tasks and increase productivity.
WordPress Test:
One of the companies that provides website management and support services has developed a software tool in the form of a test where website owners test their knowledge about WordPress and website management, and to find out the result, they must enter their email.
What distinguishes this tool in addition to attracting visits and collecting customer data is that it clarifies to the customer the need for the company’s services.
How to develop a LEAD MAGNET sales magnet for your business:
The most important point on the subject is having sufficient knowledge about your field of work, your customers, and their problems, what they need, what their problems are, and what you can offer them.
It should be possible to offer it to a large number of customers without operational costs, just the cost of development and establishment. So what are the development steps?
Identifying the target stage of the customer journey:
The first step is to identify the customers you want to attract and at what stage of the customer journey they are now to know what they need and what attracts them.
Stage of unawareness of the problem. Stage of awareness of the problem. Stage of awareness of the solution. Stage of awareness of the BRAND. Defining the goal:
What is the goal you want to achieve and what results do you want to obtain from this tool?
The goal can be to bring visits to the site or to a specific page on the site, and it can be to obtain data from potential customers to target them later, or even this tool can benefit in educating the customer about the product, solution, or your brand.
Defining the value or problem that the LEAD MAGNET will solve and developing the solution:
These qualities must be met by the problem you are addressing and the tool you are developing for it to succeed as a LEAD MAGNET tool.
First, the value must be clear to the customer and they search for it either on search engines or different platforms.
The value that the LEAD MAGNET provides must be much greater than the effort that will be expended to use it.
Good return on investment + a scalable solution + reflects the company’s expertise + can be offered to a large number of customers repeatedly and without significant additional costs.
You can always ask for help from EXPentech to help you develop your customer magnet to achieve impressive results for your business.